Chop5 Sets Sights on Expanding Its Fast-Casual Salad Concept Throughout the Valley

Ohio’s fast-casual chopped salad and bowl concept, Chop5, has enlisted the services of a company based in Scottsdale to aid in its expansion through franchising. The brand has plans to open over fifteen new locations in the Phoenix area.

Conscious Capital Growth has partnered with CHOP5 Salad Kitchen, an emerging franchise concept, to provide access to its business growth platform, which includes accelerated franchise development systems, enhanced site selection expertise, and access to their ecosystem of business resources making them one of the first franchise companies to enter Conscious Capital Growth’s Accelerator program.

According to Brian Mills, one of the co-founders and co-owners of Chop5, Phoenix is a perfect market that meets all of their desired criteria. He explains that Phoenix has a large population of young adults, specifically those aged 30-40, who lead active lifestyles. In terms of the target demographic for Chop5, Phoenix has the ideal atmosphere.

CHOP5 Salad Kitchen, based in Columbus, OH, shows great potential for growth because of its product mix and service model. The brand is also at the forefront of the healthy and delicious meal option trend. According to The Wall Street Journal, “Years of warnings by health officials and grim news on the bathroom scale appear to finally be having an impact on the nation’s eating habits.” The article implied that more Americans are consuming fewer calories and cutting back on fast food, cholesterol, and fat.

CHOP5 Salad Kitchen was started seven years ago by a group of multi-concept, multi-unit franchisees who decided it was time to launch a brand of their own. Owning hundreds of pizza, burger, and Mexican restaurants and knowing that the trend was toward healthier choices, the group decided to create a chopped salad concept.

“A leafy salad is just a salad, but our chef-created chopped salads deliver every ingredient in every bite for a true flavor sensation. You can eat them with a spoon, and there’s simply no comparison,” said Brian Mills, CHOP5 co-founder and partner. “Because my partners and I are franchisees ourselves, we wanted to create a franchisee-friendly brand and start development only once the system was proven. We’re at that point now and are ready to award multi-unit territories to business and restaurant professionals looking for a blue ocean opportunity to diversify and catapult their companies’ growth.”

“We believe CHOP5 is a brand with a bright future capitalizing on health and wellness trends. And unlike business brokers looking for a buy-sell transaction, our interest is to help CHOP5 get to the next phase and eventually provide capital to take them even further. This brand is ready to accelerate,” said Christo Demetriades, Conscious Capital Growth’s managing partner.

Details on when CHOP5 will be rolling out locations across the valley or the set determination of the locations as of now. They currently have restaurants in Ohio and Florida.