• Home
  • The Feature
  • KickStand Cocktails and Hensley Beverage Company Enter Distribution Partnership To Bring The Heat To Arizona

KickStand Cocktails and Hensley Beverage Company Enter Distribution Partnership To Bring The Heat To Arizona

By on February 7, 2023 0 274Views

Today, KickStand Cocktails announced a multi-year distribution partnership with Hensley Beverage Company, a premier beverage wholesaler of alcoholic and non-alcoholic beverages to bring heat to Arizona.

KickStand, the vodka-based canned cocktail solely dedicated to spice is available in four crushable flavors: Roasted Jalapeño Cucumber, Smashed Raspberry Serrano, Charred Pineapple Poblano and Torched Peach Chipotle, with four-pack and variety pack options.

The partnership comes just in time to celebrate the big game with Phoenix locals and visiting fans alike with activations and events at marquee locations, including an epic celebration featuring Arizona football star and KickStand founding partner, JJ Watt.

“It is thrilling to partner with Hensley Beverage Company, a leading distributor for multiple generations across Arizona,” said Darren Rovell, Founder and CEO, KickStand Cocktails. “We are excited to work together to bring our one-of-a-kind canned cocktails to Arizona, where bold flavors and spices are infused in the culinary scene. We couldn’t think of a better time than now to kickoff the partnership, especially as we will not only be debuting KickStand to Arizona, but to the world.”

“We are very excited to partner with Darren, JJ and the rest of the team to bring KickStand to Arizona,” said Nate Dworkin, Vice President of Brand Management, Hensley Beverage Company. “KickStand is disrupting the ready-to-drink space with their refreshing flavors and unique combinations and we are confident that Arizonans are going to love them.”

KickStand Cocktails will be available across the state in the coming days and during key programming events, including:

Welcome to Arizona party (7 p.m. – 2 a.m.) – KickStand will kickoff in Arizona with a welcome party at Dierks Bentley’s Whiskey Row featuring celebrity DJ, Dee Jay Silver. Guests will be treated to KickStand Cocktails and other surprises as KickStand officially becomes available across the state. Whiskey Row, 4420 N. Saddleburg Trail, Scottsdale, AZ.

Party with ’99 (10 a.m. – 2:00 p.m.) – Featuring JJ and Kealia Watt, with other special guests, fans can join in at The Montauk and Diego Pops honoring the legendary career, on and off the field, of the football star. A portion of KickStand proceeds will benefit The JJ Watt Foundation. The event will feature celebrity DJ, Dee Jay Silver. The Montauk, 4360 N. Scottsdale Road, Scottsdale, AZ.

Guy’s Flavortown Tailgate (11:30 a.m. – 4:30 p.m.)– Hosted by Guy Fieri, a free interactive food and music festival featuring celebrity DJ, Diplo and country music stars, LOCASH. Taking place adjacent to State Farm Stadium leading into kickoff, the family friendly event will welcome 10,000 local and visiting fans for the ultimate tailgate experience. Register for free tickets at www.GuysFlavortownTailgate.com. 9191 Cardinals Way, Glendale, AZ.

“In the crowded beverage market, KickStand Cocktails stands out amongst the rest,” said JJ Watt. “I prefer a clean, crisp cocktail with a bit of a kick. When I first tried KickStand, it delivered exactly that, so I knew I had to get involved. It may be early days, but the world is catching on quickly and I’m excited for the people of Arizona to finally have the opportunity to taste it. Soon enough, you won’t be reaching for anything else, KickStand will be the only cocktail you need in your hand.”

In addition to Arizona, KickStand Cocktails is available in Ohio, Pennsylvania (including direct-to-consumer) and Tennessee. For more information and where to find KickStand, visit www.kickstandcocktails.com.