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Target Announces Exclusive Multiyear Agreement with FAO Schwarz Ahead of Holiday Season

By on September 13, 2022 0 397Views

On Monday, Target Corporation announced an exclusive multiyear agreement with iconic toy brand FAO Schwarz to ignite even more magic and inspiration across Target’s unrivaled toy assortment.

Starting mid-October, FAO Schwarz toys will be available exclusively at Target stores, Target.com and FAO Schwarz stores. In addition, Target announced the 10th annual Bullseye’s Top Toys list, presented by FAO Schwarz, which includes the most anticipated toys and games from a wide variety of brands available at Target. With a curated assortment of toys at a variety of affordable prices, more exclusive items and only-at-Target experiences with FAO Schwarz and Disney store at Target, Target is committed to offering guests a one-stop shop for all of their toy-buying needs this holiday season and beyond.

“One of the reasons families love shopping at Target is because of our incredible assortment of toys, and that selection is only getting better with our new exclusive agreement with the beloved FAO Schwarz brand,” said Jill Sando, executive vice president and chief merchandising officer, Target. “From hot new items to time-tested favorites, we’ve curated our annual list of Bullseye’s Top Toys to create an easy, fun and affordable way for guests to find just the right gift for every toy lover on their list. Simply put, there’s only one place parents and gift givers need to shop for toys this holiday season — and that’s Target.”

Inside the Target and FAO Schwarz Exclusive Collection and In-Store Holiday Experience


Launching mid-October in all Target stores and on Target.com, the FAO Schwarz assortment will include more than 120 items across all toy categories, with a broad range of toys to inspire magical moments and nostalgic memories signature to FAO Schwarz. Products will range in price from $9.99-$149.99, including 50 toys under $20. The new lineup features the FAO Schwarz Style Runway 4-Sided Fashion Show Playset, FAO Schwarz Ride On Train, FAO Schwarz Makeup Vanity Mirror Set, legacy Dance on Piano Mat and over 50 new plush toys. To celebrate the 160thanniversary of FAO Schwarz, a capsule collection will feature several nostalgic FAO toys under $25, such as the Hot Wheels Collector Set, Funko Toy Soldier Pop, FAO 160th Anniversary Teddy Bear and UNO. Plus, guests will be able to enjoy even more FAO Schwarz toys with new exclusive product drops all season long.

All Target store toy departments will feature dedicated space for FAO Schwarz, including playful store displays to highlight must-have FAO toys. Select Target stores and Target.com will also feature toy demonstrations throughout the holiday season with Target’s toy experts, inviting toy enthusiasts of any age to get creative and enjoy hands-on play within the Target aisles.

“We are incredibly thrilled to partner exclusively with Target after having forged such a successful relationship together over the past couple of years. There truly is no better way to kick off our 160th anniversary than to announce this partnership,” said David Niggli, chief merchandising officer, FAO Schwarz. “FAO Schwarz has been celebrating the wonder of childhood and bringing awe and discovery to all children — and the child inside all of us — for 160 years, and now families everywhere across the U.S. can enjoy this experience at their local Target store.”

Target Celebrates 10 Years of Bullseye’s Top Toys List

Additionally, as kids, parents and gift givers alike begin to plan their holiday lists, Target is back with the Bullseye’s Top Toys list, featuring 50 of the most sought-after holiday toys, including 23 toys and games available exclusively at Target stores and Target.com this season.

With Top Toys starting at $14.99, gift givers will find toys for every kid on their list from top brands like Disney, LOL Surprise, Mattel, FAO Schwarz and more. The list includes popular characters like PAW Patrol and Marvel’s Black Panther: Wakanda Forever as well as dolls from HarperIman, an inclusive doll brand. Guests can view the full list and find more product information on Target.com. Plus, starting in October, guests can shop select Bullseye’s Top Toys at a pop-up shop inside FAO Schwarz’s iconic New York City flagship in Rockefeller Center.

Bullseye’s Top Toys of 2022

Inspire New Stories 

  • HarperIman Ashton doll – Exclusive
  • Rainbow High Shadow High 4 pack – Exclusive
  • Baby Alive Princess Ellie Grows Up! Doll
  • Cry Babies First Emotions Dreamy / Cry Babies First Emotions Jassy
  • Gabby’s Purrfect Dollhouse
  • Mermaze Mermaidz Winter Waves Color Change Mermaid Fashion Dolls
  • What the Fluff

Inspire Imagination 

  • Bluey Ultimate Lights & Sounds Playhouse with Lucky – Exclusive
  • Barbie Vacation House – Exclusive
  • LEGO Black Panther: Wakanda Forever – Exclusive
  • Cocomelon Transforming Fire Truck – Exclusive
  • Melissa & Doug Fun at the Fair! Game Center Play Tent – Exclusive
  • LEGO Harry Potter The Shrieking Shack & Whomping Willow – Exclusive
  • LOL Surprise Sunshine Gurl & Moonlight B.B Mega Family Pack – Exclusive
  • Magic Mixies Magical Crystal Ball – Exclusive
  • Tonies Peppa Pig Toniebox Starter Set – Exclusive
  • Animal Planet Deep Sea Shark Adventure Playset – Exclusive
  • Imaginext Jurassic World: Dominion Mega Stomp & Rumble Giga Dinosaur
  • MEGA Pokémon Motion Pikachu Mechanized Building Set – 1092pcs
  • LOL Surprise O.M.G. Fashion Show Mega Runway Extreme Surprise Play Set
  • World of EPI Black Panther: Wakanda Forever Dolls
  • Got2Glow Baby Fairy Finder
  • Play-Doh Kitchen Creations Ultimate Ice Cream Truck Playset
  • Pixobitz Studio
  • Spidey and his Amazing Friends Spider Crawl-R 2-in-1 Deluxe Headquarters Playset
  • Star Wars L0-LA59 (Lola) Animatronic Edition
  • LEGO Friends Olivia Space Academy

Inspire Dreams and Creativity 

  • OSMO Creative Starter Kit – Exclusive
  • FAO Schwarz Makeup Vanity Mirror Set – Exclusive
  • FAO Schwarz Style Runway 4-Sided Fashion Show Playset – Exclusive
  • Our Generation Hair Salon Playset
  • PAW Patrol Cat Pack Playset – Exclusive
  • Fisher-Price DJ Bouncin’ Beats Interactive Musical Learning Toy
  • Kinetic Sand Swirl N’ Surprise
  • 5 Surprise Disney Store Mini Brands Toy Store Playset
  • PAW Patrol Big Truck Pups Truck Stop Headquarters Transforming Playset
  • Cool Maker Stitch ‘N Style Fashion Studio Sewing Machine
  • LEGO Succulents – Exclusive

Inspire Active Play 

  • FAO Schwarz Ride On Train – Exclusive
  • Hot Wheels Mario Kart Rainbow Road Raceway Track Set
  • Target Toy Shopping Cart – Exclusive
  • Monster Jam Monster Garage Playset
  • NERF Elite 2.0 Motoblitz CS 10 Blaster
  • Pop It Pro
  • Chuckle and Roar Mini Golf Play Set – Exclusive

Inspire Fun Family Moments 

  • Yahtzee Frenzy – Exclusive
  • Hand to Hand Wombat

Inspire Future Gamers 

  • Jurassic World: Dominion Epic Battle Pack Figure Set – Exclusive
  • Beyblade Burst QuadDrive Collision Nebula Battle Set – Exclusive
  • Bakugan Genesis Collection Pack
  • Legends of Akedo Powerstorm Triple Strike Tag Team Arena