The Upper Middle Phoenix or The UM, also known as The UMPHX, is your premier source for community updates including local news, events, and business updates in Phoenix’s vibrant Upper Middle neighborhoods, including Arcadia, North Central Phoenix, and Biltmore since 2019. While our primary coverage focuses on Phoenix ZIP codes 85012, 85013, 85014, 85016, and 85018, our engaged readership also extends into Paradise Valley and Downtown Phoenix. At The UM, we’re more than just a publication—we’re part of the community. We live here, work here, and advocate for the people, businesses, and schools that make our neighborhoods great.
What We Cover
Our community updates is tailored for professionals, families, and engaged locals who want to stay connected with their community. We specialize in:
- Local News & Community Updates – Stay informed about what’s happening in your neighborhood.
- Events & Entertainment – Discover upcoming festivals, concerts, and local happenings.
- Food & Drink – Explore restaurant openings, reviews, and top dining spots.
- Business & Real Estate – Get insights into local businesses, new developments, and market trends.
- Outdoor & Lifestyle – Find the best hiking spots, parks, and fitness activities in Phoenix.
- Family & Schools – Learn about education, parenting, and family-friendly activities.
Business & Advertising Opportunities
Beyond delivering community updates, The UM is a hub for local businesses. We offer:
- Advertising & Sponsorships – Reach our engaged audience with strategic marketing opportunities.
- A Weekly Email Newsletter – Join 12,000+ subscribers who receive our latest stories and exclusive content.
- A Growing Social Media Community – Follow us on Instagram and Facebook to stay connected.
The UM Team
Max Fose
Founder
Paul McKay
Writer
Heloise
Content Creator & Writer
Avianna
Content Creator

Makenzie
Content Creator
At The UM, we’re more than just a publication, we’re part of the community. We live here, work here, and advocate for the people, businesses, and schools that make our neighborhoods great.
Want to connect? Reach out to Max Fose for more information.
