Uncrustables®, the iconic frozen peanut butter and jelly sandwich brand, is making history with the release of its first-ever limited-edition flavor: Peanut Butter & Mixed Berry Spread Sandwiches. Launching in May 2025 at select retailers across the U.S., this limited-edition Uncrustables PB&J sandwich blends creamy peanut butter with a vibrant strawberry and blueberry spread, creating a new favorite for snack lovers of all ages.
With more than 30 years of lunchtime loyalty, Uncrustables is embracing the next chapter of its story by expanding its flavor lineup and targeting a broader range of on-the-go snack occasions — especially during the summer.
A Major Milestone in Frozen PB&J Innovation
The new Peanut Butter & Mixed Berry Spread flavor marks only the second new peanut butter and jelly variety launched by Uncrustables in over a decade. It follows the success of the Peanut Butter & Raspberry Spread flavor released in late 2024, which was met with enthusiastic fan support and strong retail performance.
According to Chris Achenbach, Director of Brand Strategy at The J.M. Smucker Co., this latest release is part of a bigger strategy to meet growing consumer demand for new Uncrustables flavors and convenient, wholesome snack options.
“To deliver on the desire for even more ways to enjoy Uncrustables, we will be launching two limited-edition flavors in 2025,” said Achenbach. “We’re thrilled for consumers to try the Peanut Butter & Mixed Berry Spread sandwiches and look forward to revealing our next innovation later this year.”
Designed for Summer Snacking and Busy Families
While school lunchboxes might be the traditional home for Uncrustables, the summer snack season opens up new possibilities. From poolside coolers and hiking backpacks to road trips and sports tournaments, these frozen peanut butter and jelly sandwiches are built for convenience.
The sandwiches can be tossed into a lunch bag frozen and are ready to eat after thawing — no utensils, refrigeration, or cleanup required. With no high-fructose corn syrup, artificial colors, or sweeteners, the new Mixed Berry flavor meets the needs of health-conscious families while delivering classic PB&J flavor with a fresh twist.
What’s in the New Flavor?
The Peanut Butter & Mixed Berry Spread Sandwiches feature:
- Soft, freshly baked bread
- Creamy peanut butter
- A mixed berry fruit spread made with strawberries and blueberries
This unique combination adds a bright, flavorful alternative to the traditional grape or strawberry offerings that fans have loved for years.
The new variety joins the current Uncrustables product lineup, which includes:
- Peanut Butter & Grape Spread
- Peanut Butter & Strawberry Spread
- Peanut Butter & Honey Spread
- Peanut Butter & Raspberry Spread
- Chocolate Flavored Hazelnut Spread
- Reduced Sugar versions of both Grape and Strawberry
Product Availability and Where to Buy
Uncrustables Peanut Butter & Mixed Berry Spread Sandwiches will be available beginning May 2025 in 4-count boxes in the frozen section at select grocery retailers across the United States. Supplies are limited, so fans are encouraged to check availability early.
To find local retailers, get nutritional information, and sign up for flavor updates, visit SmuckersUncrustables.com.
Why It Matters in Phoenix and Across the Valley
For busy families in Arcadia, North Central Phoenix, and the Biltmore area, Uncrustables’ newest flavor offers a reliable and easy summer snack for kids — especially on days filled with activities, camps, and travel.
Whether it’s packed for a flight out of Sky Harbor, tossed into a Camelback hike bag, or stored in a cooler for a splash pad day, the Mixed Berry Spread Uncrustables provide a no-mess, no-fuss solution parents can trust.
This launch also reinforces The J.M. Smucker Co.’s commitment to serving modern households with practical, wholesome foods that match their lifestyle. The company’s dedication to innovation, transparency, and product quality continues to drive growth across its portfolio, which includes top brands like Jif®, Smucker’s®, Folgers®, Dunkin’ (packaged coffee), Milk-Bone®, Meow Mix®, and now a newly reinvented Uncrustables® experience.
Fast Facts: Uncrustables Mixed Berry Flavor
- Product Name: Uncrustables® Peanut Butter & Mixed Berry Spread Sandwiches
- Category: Limited-edition frozen PB&J sandwich
- Launch Date: May 2025
- Flavor Notes: Creamy peanut butter + a strawberry-blueberry mixed berry spread
- Packaging: 4-count box, freezer section
- Where to Buy: Select U.S. grocery retailers
- Website: SmuckersUncrustables.com
Uncrustables is proving that after 30 years, it still has plenty of surprises up its sleeve. With the introduction of the Peanut Butter & Mixed Berry Spread Sandwiches, the brand is giving fans a new reason to fall in love with frozen PB&J — just in time for summer adventures.
From Phoenix road trips to backyard playdates, this new flavor brings together classic comfort and modern convenience in one easy-to-enjoy bite.
