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Netflix Plans To Crack Down On Password Sharing In Early 2023
If you share a Netflix account with another household, it might be time to consider obtaining your own subscription. Netflix has plans to crack down on account sharing beginning early next year.
During their earnings report on Tuesday, Netflix unveiled their plan on how to tighten up password sharing.
In March, Netflix began testing two features, “extra member” and “profile transfer,” with its customers in Chile, Costa Rica, and Peru.
The “profile transfer” allows viewers to transfer their current profile to a new account.
Netflix launched the “profile transfer” option on Monday in the U.S.
“We’ve landed on a thoughtful approach to monetize account sharing, and we’ll begin rolling this out more broadly starting in early 2023,” the company said in a letter to shareholders. “After listening to consumer feedback, we are going to offer the ability for borrowers to transfer their Netflix profile into their own account, and for sharers to manage their devices more easily and to create subaccounts (“extra member”) if they want to pay for family or friends.”
The fee to add the “extra member” option has not been announced, but in Costa Rica, consumers paid $3.
The company also announced Tuesday that they gained 2.4 million subscribers in its third quarter. This announcements signifies a bounce back after their lost of1.2 million customers during the first half of 2022.
Netflix hopes to add 4.5 million subscribers during the October-December period.