Netflix Announces Plans To Offer Customers Lower Cost Option

By on October 17, 2022 0 249Views

Netflix recently announced they will offer customers an even lower priced option that will include advertisements on content.

Basic with Ads — Netflix’s lower priced ad-supported plan will begin in November

  • Unmissable entertainment at unbeatable value: Basic with Ads will cost just $6.99 a month in the US and launch on November 3 at 9 am PT.
  • Available in 12 countries: Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
  • A plan for every fan: Our current plans and members will not be impacted. Basic with Ads complements our existing ad-free Basic, Standard and Premium

Basic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences:

  • What stays the same: A wide variety of great TV shows and movies; personalized viewing experience; available on a wide range of TV and mobile devices; change or cancel your plan at any time.
  • What’s different: Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans); average of 4 to 5 minutes of ads per hour; a limited number of movies and TV shows won’t be available due to licensing restrictions, which we’re working on; no ability to download titles

Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between. The new option also represents an exciting opportunity for advertisers — the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience.

  • Ad Format: At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.
  • Advertiser Controls: To help advertisers reach the right audience — and ensure that ads are more relevant for consumers — the ads will offer broad targeting capabilities by country and genre (e.g. action, drama, romance, sci-fi). Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity or graphic violence).
  • Verification Tools: Netflix has partnered with DoubleVerify and Integral Ad Science to verify the viewability and traffic validity of our ads starting in Q1 2023.
  • Audience Measurement: To enable advertisers to understand how Netflix can reach their target audience, Nielsen will use its Digital Ad Ratings (DAR) in the U.S. This will become available sometime in 2023 and eventually be reported through Nielsen ONE Ads.