AMC Theaters Will Offer 15 Cent Tickets On First Day of Reopening
The nation’s largest movie theater chain will reopen in the U.S. on Aug. 20 with retro ticket prices of 15 cents per movie.
AMC Entertainment said Thursday that it expects to open the doors to more than 100 cinemas — or about a sixth of its nationwide locations — on Aug. 20 with throwback pricing for a day.
AMC theaters have reopened in numerous international countries but have remained shuttered in the U.S. since March. The chain touted the reopening as “Movies in 2020 at 1920 Prices.”
Regal Cinemas, the second-largest chain, is to reopen some U.S. locations on Aug. 21.
AMC said that it’s implementing new safety and health measures to help keep moviegoers safe and curb the spread of coronavirus. That includes requiring all guests to wear masks, lowering theater capacity, and upgrading ventilation systems.
After opening day, tickets will still be available for cheaper than usual. Tickets for films like “Inception,” “Black Panther,” “Back to the Future” and “The Empire Strikes Back” will cost $5. AMC is bringing back old films since the North American box office has been essentially at a standstill with so many new movies that have been delayed this year because of the outbreak.
They also plan to offer discounts on concessions, like popcorn for $5 through the end of October. “We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies,” Adam Aron, AMC’s CEO, said in a statement on Thursday.
The theater chain announced in June that it was set to reopen on July 15, but was delayed to July 30 due to a lack of movies being offered by studios. It was delayed again last month to mid-to-late August.
But now it appears that AMC will finally reopen since some new films like Disney’s “New Mutants” on August 28 and “Tenet” on September 3 are set, at least for now, to be released.
One notable absence from AMC’s reopening lineup of films is Disney’s “Mulan.” Disney announced earlier this month that the remake of the 1998 animated classic would hit theaters and Disney+ on September 4.
Click here to read the full press release.